cindysimply

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If you’re a new content creator or influencer, the allure of receiving PR packages from your favorite brands can be super exciting and rewarding. In this blog post, we’ll discuss the secrets to getting on the PR list and receiving those amazing packages at your doorstep. Whether you’re a makeup lover, lifestyle blogger, or a fashion content creator, these tried-and-true strategies will guide you on the path to brand partnerships and recognition. These are the steps I took to get PR packages with under 5k followers!!

Build a Strong Online Presence: The Foundation of Success

Let’s kick things off with the importance of establishing a strong online presence. This is a great way for brands to discover you and what you can bring to the table for them. As “cringey” as it may feel to post online, you have to do it if you want to receive PR Packages or be put on the brand’s PR list. Post that “silly little video, and tag brands!!

Craft a Compelling Media Kit: Your Digital Resume

Media kits are important for some brands if you want to get on their PR lists. Some brands ask for your media kit to see your follower demographics, reach, etc. You can easily create a media kit on canva! Let me know if you want a video/blog post on how to create one.

Engage Authentically with Brands: Relationship Building 101

It’s important to engage with brands on social media! This is a great way to build relationships with brands that can lead to lasting partnerships. Brands appreciate creators who align with their values and genuinely love their products.

Consistent Quality Content: Showcasing Your Expertise

It truly is important that your content is high-quality and relevant. Whether it’s stunning visuals, informative reviews, or entertaining videos, brands are more likely to take notice when they see a commitment to excellence. I’ve invested a lot into a lot of lighting from amazon and I highly recommend that. My content is so much more high-quality with all of the lighting like this selfie light & studio light. Don’t forget to clean your camera before you film!!

Use Hashtags and Tag Brands Strategically: Boosting Visibility

Hashtags can be a great way for brands to find you. Use relevant hashtags but don’t use too many! Tagging brands, like I stated above, is also important!! I’ve gotten gifted collabs and PR packages from tagging brands in my videos.

Attend Industry Events and Network: Face-to-Face Connections

This is one that I want to work on more in 2024. I want to attends more events to network. This is a great way to establish relationships with brands and potentially be able to work with your favorite brands!! If there are any local events within your niche, I highly recommend attending! You never know who you can meet through these events.

Pitch Yourself Professionally: Crafting a Standout Proposal

Ok, this is one that a lot of you may not want to hear but you HAVE TO start reaching out to brands and pitching yourself. This used to TERRIFY me so much. I was scared of getting rejected and boy did I get rejected. I got rejected SO MANY times by SO MANY brands but you know what? It’s helped me grown so much. I’ve learned that it’s not the end of the world and it makes hearing the word no easier. This just means you’re one step closer to the brand you’re supposed to work with! And just because a brand says no now doesn’t mean they won’t have opportunities for you in the future!

Demonstrate Genuine Passion: Let Your Enthusiasm Shine

Continue creating videos about the brands you’re passionate about! I stayed consistent with sharing my genuine love for brands and I’ve gotten PR packages through that. Authenticity and passion goes a long way.

Conclusion:
In conclusion, the journey to getting on the PR list and receiving those exciting PR packages involves a combination of authenticity, engagement, and strategic efforts. By following these proven strategies, you can increase your chances of catching the eye of your favorite brands and establishing meaningful partnerships. Remember, patience and persistence are key in the world of influencer marketing. You’ve got this!!